Edward Swan Branding & Campaign Design Helps Coaches Across Continents to Top Charity Award.

 

 

We were delighted to be informed that Coaches across Continents   the not for profit soccer charity has won the prestigious Best New Project at the Beyond Sport Awards 2009. A tremendous achievemnet for Coaches Across Continents as they have been selected as only one of 35 projects worldwide for the nomination.

The Beyond Sport Summit and Awards  are on July 7-9.  The Summit will provide a platform for personal leadership development and, for your organisation, the introduction to a network of high-profile representatives from sport, corporate business, government and international aid organisations that will help to develop the initiative.

This unprecedented, invite-only affair will culminate on July 9 with the announcement of the winners of the Beyond Sport Awards 2009, who will each be awarded £10,000 and a specially designed package of support for their project. The day will be full of challenging panels, interviews, stories and discussions with a range of high-profile figures participating, such as Nobel Peace Prize winner Archbishop Desmond Tutu, President of Virgin Atlantic Sir Richard Branson, Prince Faisal Al Hussein of Jordan, and the Chairman of Beyond Sport Ambassadors and former Prime Minister Tony Blair.

Edward Swan will help Coaches across Continents in preperation for the event and subsequently following the activities.  Thanks to all the team at Edward Swan and at Coaches Across Continents!

Coaches across Continents - Not for Profit Charity - Branding, PR and New Media Marketing

 

Edward Swan works with www.coachesacrosscontinents.com  very closely and since its launch, through its launch and subsequent initiative launches such as the Hat Trick Initiative we have partnered in providing Branding consultancy and marketing implementation.  It has helped Edwardswan develop new concepts for helping businesses use Corporate Social Responsibility marketing to effective reults.

Coaches across Continents is an international with UK charity and USA 501C status.  Drawing on more than 18 years in the football coaching and business world, the vision for Coaches across Continents was developed.  It’s an innovative vision that allows experienced football coaches to work and assist developing regions using a designed soccer education curriculum.  This not for profit organization develops young people to become modern leaders in their community.

Their concept is unique.  Educating local teachers/coaches to educate local children.  This ensures that all our programs are sustainable.  They custom design every curriculum rather than use a generic one in every region.  This ensures that what they are facilitating has direct local relevance.  They have invested three years on our on-line curriculum program so that we can provide support 365 days a year and mentor communities year-round.  This is a unique concept and has far more beneficial results for the communities than traditional methods.   The direct result of their programs are that they are developing a new generation of community leaders who are educated and choose their futures rather than rely on traditions passed down from previous generations.

With endorsments from Sir Biobby Robson in the UK and Seamus Malin in the USA we have worked together to develop the brand identity and advised and implemented the strategic initiatives to communicate the brand in a conrolled and directed way.   www.coachesacrosscontinents.com

 

Design Led Jewellery (www.designledjewellery.com) - Online E Commerce Business - Branding, PR, Social Marketing and New Media Marketing

 

 

www.design-led-jewellery.com was started in September 2009. They have a passion for design led products and jewellery inparticular and wanted to create a website where selected jewellery designer makers could sell their products and advertise their own design business.

Their  objective is to bring together a community of jewellery designer makers and lovers of distinctive and design led jewellery and establish the leading online store for design led jewellery.

TThe challenge for Edward Swan was to establish a distinctive brand in a crowded and competitive sector.  The project encompassed brand design, e commerce website deilvery integrating various forms of payment gateways, online viral marketing, online social marketing, online e-brochure, creation of a' jewellery community' to drive traffic to and from the site and strategy planning to launch and grow the brand.

 

LeCycling - Online Sports Technology and Media Business - Branding, PR and New Media Marketing

 

LeCycling.com  is a niche online Sports Technology Business that is making an impact though the innovative mix of product, race, intervie w and historical statistical data information.

Edwardswan have help create the LeCycling brand identity and worked extensively through our New Media Technology team to create a user experience that is compulsive and keeps readers returning.  Part of this has bee the active aplication of viral networking and extensive use of on and off line PR.

One of the off shoots that we have developed with LeCycling is the development of an online 'Fantasy Cycling Manager'  game.  This provides a comprehensive statistical tool on riders, their performance and the races topography etc - the concept is to be rolled out to other sports over the next 12 months and Fantasy Cycling Manager  will be live  during May 2009.

Edwardswan are extending the LeCycling brand during 2009 developing trade manufacturers and reader cyclists  targeting increased visitor traffic and direct marketing of innovative initiatives to target return traffic.

The model has also been test marketed to SportingCommunities.com  and SoccerCommunities.com  as extensions to the initial brand and creating a sporting media business that is rapidly attracting volume audiences.

 

Zamsoe - Gift, Art, Creativity Business - Branding, PR and New Media Marketing

 

Zamsoe  is a premiumdesigner maker business designing and manufacturing hand made greeting cards, canvas art, jewellery and craft kits. 

Targeting leading lifestyle retailers and galleries Edward Swan has helped Zamsoe create its brand identity for online and offline marketing.  We have also had full involvement in packaging design and design control over direct and indirect marketing materials. 

Extensive use of PR has helped Zamsoe grow over the last 12mths from a small one person business to an organisation that has over 100 quality customers across the UK and has developed product ranges that are opening up new markets and growing sales of existing products.

Edwardswan has worked with Zamsoe in a very uncertain business environment and it is testement to the approach and use of our innovative design team that we have helped this business grow when many businesses are struggling.

A Selection Of Other Organisations We Have Worked With.